On May 1, 2019, Grayscale Investments, one of the largest funds managing digital currency assets, launched a provocative campaign to encourage investors to reconsider their traditional notions of investing in gold and instead accept Bitcoin as an alternative.
Advertising founder and CEO of Digital Currency Group Barry Silbert said in an interview:
"The fantastic job of marketing an overpriced metal buy bitcoin has superior physical properties and market utility."
Managing Director of Grayscale Investments, Michael Sonnenshein, stated that the purpose of the advertisement is to clarify 'the absurdity of gold in our modern world'.
“Bitcoin can be that and an investment in technology too.”
The advertisement describes in detail some features that emphasize Bitcoin's superiority over gold: transparency, durability, compactness, fragmentation, interchangeability and the absence of inflation (by 2140 a finite number of coins will be issued).
Recall, that the study of the largest blockchain platform found that 11% of Americans already own Bitcoins.