26 September, 2018
Google has reportedly revised its ban on crypto advertisements – US and Japan-based regulated trading platforms can become able to advertise crypto projects again.
The company announced that the policy regarding financial services, in particular advertisements of crypto exchange in the USA and Japan will be revised in October. At the same time, the statement also says that if the companies want to advertise projects, they will have to receive a license for a business in the country where the ads are to be displayed. Submitting of the certification applications will be opened since October following the official revision of the policy.
Google refused to provide more details about the certification.
According to the available data, the effective policy covers restricted products:
"Advertisers who promote restricted financial products (Contracts for Difference, rolling spot forex, financial spread betting, and synonymous products) are allowed to advertise through Google Ads, but they must be certified by Google, and their products, landing pages, and ads must meet all local legal requirements of the country they want to get certified for."
For reference, Facebook took similar steps in June, when it partly lifted the ban on the crypto advertisements, in particular regarding Coinbase.