The leading asset management corporation – Fidelity Investment – launches an institutional division dealing with bitcoin and Ethereum.
According to the news reports, the new subsidiary Fidelity Digital Assets will represent a 24/7 platform for crypto trading along with corresponding consulting. The company will number about 100 employees and be located in Boston, USA.
The new business is said to offer deals powered by "internal crossing engine and smart order router that will execute trades using multiple third-party cryptocurrency liquidity suppliers."
"We expect to continue investing and experimenting, over the long-term, with ways to make this emerging asset class easier for our clients to understand and use," commented a company representative.
It is worth mentioning that Fidelity Digital Assets already now has clients, but in fact, the mass launch is slated for early 2019.
"Fidelity believes that distributed ledger technologies can enable entirely new business models, lead to the creation of frictionless capital markets and improve existing financial market infrastructure,' the report reads.
Crypto custodial services are believed to be the most demanded services of the company. As the company noted, this will be physical storages in different locations featuring cold storage of cryptos.
The company CEO stated that they are striving to boost the accessibility of digital coins via this new business.