Amazon, Meta (Facebook), and several other American technology giants, including Twitter and Pinterest, confirmed yesterday that they were not going to be present at the Consumer Electronics Show (CES) in Las Vegas, a major electronics show scheduled for the January 5 to 8, due to the health situation and the new Omicron variant of Covid-19.
“Due to the increase in the number of Covid cases across the country over the past week, we have decided to cancel our in-person presence at CES next month,” Twitter said in a statement. "We will continue to actively monitor the situation in the new year and find other opportunities to connect with our customers and partners."
Meta, formerly known as Facebook, has also opted for caution. “Out of prudence and attention to our employees, we will not be attending CES physically due to the evolving public health issues related to Covid-19,” Meta said. The company is studying virtual participation ... We expected no less from Meta, which relies on virtual worlds via the metaverse.
Amazon and its smart home subsidiary Ring have done the same. The retail and tech giant said that due to the rapidly changing situation and the uncertainty surrounding Omicron, "we will no longer have an on-site presence at CES."
CES sponsor T-Mobile US Inc. said on Tuesday it would "significantly limit" its in-person presence at the show. Its chief executive, Mike Sievert, will not be speaking at the event, either in person or online.
Pinterest, which planned to have a reduced presence, decided to cancel altogether.
Other companies had already planned mainly digital storefronts. Nvidia Corp. said she "was cautious from the start" and that her press conference was virtual only. Advanced Micro Devices Inc. has indicated that it is present, but on a limited basis.